Pay Per Click Management [PPC]
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What Is adwords? What is the use of adwords in any kind of business ?
Adwords in simple words advertising for our product in internet or a easy way to drive a traffic to our website. Its internet marketing model in which advertisers pay a money each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for advertisement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “best hotel in Texas” our ad might show up in the very top spot on the Google results page and Google's partner company website, By clicking on that ad customer is going to visit our site.
How adwords used for our business ?
Today internet marketing is the best and affordable way of advertising the business or drving traffic to our business, by advertising product in the search engines or high page ranking sites advertiser can easily get a traffic to the site and sell the product.
What are the major platforms for advertising ?
1] Google.
2] Bing.
3] Facebook.
4] Yahoo.
5] Baidu.
Which is the best platform for advertising ?
Google And Facebook these are the best two big platforms for the advertisers. Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties. Facebook the most popular social site for advertiser to attract teenagers.
What are the types of advertisement ?
Mainly 2 types.
1] Text ads -- Displaying ads in text formats.
2] Display Ads -- Displaying ads in image formats.
What is more important things in adwords ?
1] Selection of keywords.
2] Budget planning.
3] Body of the ad.
4] Ad relevancy.
Adwords Management
Conducting PPC marketing through AdWords is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your ads. How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:
Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
Landing Page Quality – Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
Quality Score – Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.
PPC Keyword Research
Keyword Research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list. If you only do keyword research once, when you create your first campaign, you are probably missing out on hundreds of thousands of valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
An effective PPC keyword list should be:
Relevant – Of course, you don't want to be paying for Web traffic that has nothing to do with your business. You want to find targeted keywords that will lead to a higher PPC Click through rate, effective cost per click, and increased profits. That means the keywords you bid on should be closely related to the offerings you sell.
Exhaustive – Your keyword research should include not only the most popular and frequently searched terms in your niche, but also to the long tail of search. Long-tail keywords are more specific and less common, but they add up to account for the majority of search-driven traffic. In addition, they are less competitive, and therefore less expensive.
Expansive - PPC is iterative. You want to constantly refine and expand your campaigns, and create an environment in which your keyword list is constantly growing and adapting.
Managing Your PPC Campaigns
Once you've created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:
Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing page.
Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
Refine Landing Pages: Modify the content and calls-to-action (CTA) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.
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